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AI & Automation

Find a practical first step with AI

Start with a manageable task, a clear output and a person responsible for reviewing the result.

All Marketing Notes

Choose a small, repeatable task

Look for work that happens often and has a clear beginning and end. Organising content ideas or drafting an internal outline can be useful starting points. Choose a task where mistakes can be spotted and corrected before they affect a customer.

Define what useful looks like

Write down the output you need and the criteria for reviewing it. A useful draft should follow the brief, use an appropriate tone and avoid unsupported claims. Clear criteria make it easier to compare the result with your existing process.

Keep information and review in mind

Use only information appropriate for the tools your business has approved. Assign a person to review outputs before publication or customer use. Treat generated material as a draft that needs judgement, not an automatic final answer.

Measure the whole workflow

Include setup, checking and editing when you compare time spent. If the review takes longer than doing the task yourself, adjust the scope. A simpler workflow that consistently helps the team is more useful than a complicated process nobody trusts.

Your next step

Pick one low-risk task for a short trial. Document the input, expected output and review owner. After a few attempts, decide whether to improve it, keep it or return to the original process.

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